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Comprehensive introduction to Programmatic Media Buying
Comprehensive introduction to Google Tag Manager
Introduction (2:01)
Lesson 1: The online evolution (4:04)
Lesson 2: What is programmatic advertising? (0:45)
Lesson 3: The eco system pt1 (2:38)
Lesson 3.1: The eco system pt2 (5:09)
Lesson 3.2: The eco system pt3 (3:59)
Lesson 4: Methods of buying media (5:25)
Lesson 4.1: Header bidding principle (4:44)
Lesson 5: Strategies of buying media (5:50)
Lesson 6: Programmatic channels (3:00)
Lesson 7: Next steps (4:55)
Quiz
Extra: Q&A (11:41)
Slides
Lesson 4.1: Header bidding principle
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