In this Programmatic Media Buying course you will learn...
The online evolution resulting in the dawn of Programmatic Buying
What is Programmatic Media Buying
Understand the Programmatic Media Buying ecoystem
The difference between Google Display Network and Programmatic Media Buying
First vs second price auction
The waterfall principle to buy media
The header bidding principle to buy media
Other methods to buy media
Strategies to set up a programmatic campaign
Different types of programmatic channels
Concrete steps to take when starting in Programmatic Media Buying
Course Overview
Comprehensive introduction to Google Tag Manager
Available in
days
days
after you enroll
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Introduction
(2:01)
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Lesson 1: The online evolution
(4:04)
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Lesson 2: What is programmatic advertising?
(0:45)
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Lesson 3: The eco system pt1
(2:38)
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Lesson 3.1: The eco system pt2
(5:09)
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Lesson 3.2: The eco system pt3
(3:59)
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Lesson 4: Methods of buying media
(5:25)
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Lesson 4.1: Header bidding principle
(4:44)
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Lesson 5: Strategies of buying media
(5:50)
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Lesson 6: Programmatic channels
(3:00)
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Lesson 7: Next steps
(4:55)
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Quiz
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Extra: Q&A
(11:41)
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Slides
Instructor Programmatic Media Buying
Ivan Sergeyssels, Senior Performance Marketer @ Upthrust.eu
Ivan has experience in different aspects of digital marketing. His expertise is programmatic advertising, but he is also skilled in dashboarding, data visualization and website tracking.
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