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Comprehensive introduction to Growth Marketing
Course contents
Introduction (4:16)
Lesson 1: Debunking some myths (3:57)
Lesson 1.1: What is growth marketing? (5:03)
Lesson 2: Who is a growth marketer? (3:13)
Lesson 3: Where can I learn growth marketing? (1:39)
Lesson 4: What are the core concepts of growth marketing? (1:43)
Lesson 5: For which purpose can you use growth marketing? (2:06)
Lesson 6: Which tools do you need? (2:58)
Lesson 7: What does the growth process look like? (1:24)
Lesson 8: How do I start in a corporate environment? (5:36)
Lesson 9: OMTM & NSM explained + why it is important. (1:20)
Lesson 10: Kill - scale rounds explained. (1:44)
Lesson 11: Why experimentation is a long-term strategy. (4:44)
Lesson 11.1: 5 Key messages (3:12)
Quiz
Extra: Q & A (8:47)
Slides
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Lesson 6: Which tools do you need?
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